Beyond Relevance: Why Ecommerce Leaders Are Rethinking Search

609M searches analysed. $9.8B in revenue measured. The data is clear: search relevance alone isn’t enough to drive conversions. Shoppers who use search make up just 24% of site visitors but drive 44% of revenue; yet most ecommerce sites still rely on outdated relevance-based search. This report introduces Attractiveness, a new metric that prioritises products shoppers are most likely to buy, leading to higher conversions, stronger engagement, and increased revenue.