From scroll to shelf: Inside Bacardi’s creator marketing playbook

Creator content is no longer just for brand awareness—it’s a primary driver of retail conversion. To win on the modern shelf, brands must bridge the gap between social discovery and point-of-sale action. In this resource, see how Bacardi transformed creator partnerships into an engine for measurable retail impact, driving high-intent audiences from social feeds straight to checkout.

Webinar Snapshot

Connect Creator Content to Conversion: Turn social engagement into direct retail sales using strategic call-to-actions and commerce integration.
Scale Authentic Creator Partnerships: Give creators the flexibility to resonate natively with their communities while maintaining brand integrity.
Syndicate Social Proof Across Channels: Leverage creator assets, reviews, and visual content across digital PDPs to boost shopper confidence.
Measure Creator ROI Beyond Engagement: Track the full business impact of creator campaigns from middle-of-funnel consideration to final conversion.

What is your primary challenge with User-Generated Content (UGC) right now?

Collecting content: Regularly gather steady volume/contextual depth of authentic reviews, photos, and videos across product line

Driving on-site engagement & conversions: Showcase existing content effectively to convert shoppers

Expanding reach: Distribute UGC across retail partners, social, and search channels

Maximizing discoverability: Making UGC visible wherever shoppers are searching

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