The Future of Influencer Marketing

Influencer marketing has crossed a threshold. 89% of brands and agencies expect to raise their spend over the next 12 months, four-in-five now treat it as a core growth driver, and 84% use AI or automation in their influencer work, up from 39% a year ago. But investment is outrunning maturity. With sales and ROI now among the most relied-upon metrics, the gap between budgets and strategic vision is widening, but measurement confidence still lags. Download this report to discover how the influencer marketing industry is evolving, and what it takes to pull ahead.