The Importance of Visuals in An Effective Content Marketing Strategy

First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds and as many as 81% of people only skim the content they consume online. With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. That’s why the imagery you choose should be as strategic as the written message behind it.