How Smart Marketers use Consumer Generated Content

How do online reviews and other kinds of CGC impact what's happening in the aisles?
Report Cover
Every day, people write reviews and post products and videos about the brands they love - and the one they don't. And every day, ROBO (Research online, buy offline) becomes more prominent, with shoppers turning into an invisible crowd, making purchase decisions based on these product reviews and other types of consumer-generated content (CGC).

Report Snapshot

  • The impact of CGC on online shopping
  • Why ROBO is crucial for the in-store experience
  • The ROBO impact on the customer journey
  • How to capitalise on the ROBO economy

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