The New Face of Local

How Digitalization & COVID Created the Hybrid Customer Journey
Report Cover
During COVID, the world embraced ecommerce. But there was parallel interest in supporting local businesses and preserving the integrity of local communities. Our survey of 4,000 consumers across Germany, France, UK and US shows that they still value stores but are more inclined toward experiences that are hybrid or omnichannel. More and more, stores are expected to get digitally extended.

Report Snapshot

This report covers:

  • How did COVID affect local engagement?
  • How can businesses embrace the future of local?
  • The new era of marketing 

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