How Arduino Increased User Conversion 3x by Simplifying Logins
The open-source giant activates social logins for 20% month-over-month growth.
Arduino has more than 19 web apps in addition to their main website: there’s the ecommerce shop, the resources geared toward educators, and the forums on which creators can share their projects. Arduino uses Auth0’s Single Sign On (SSO) so that when a user logs into any of these apps, they're automatically logged into the rest.
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“Now that the log-in flow is so much faster, especially on mobile, people are more willing to log in again because now it’s just a simple tap.” Luca Cipriani, CIO