Defining the Future of Marketing in EMEA

Decoding the Challenges and Opportunities Faced by Marketing Decision-Maker
Report Report Cover
Maintaining customer loyalty and retaining existing customers are the two biggest challenges faced by marketing decision-makers and businesses in 2023. In this report, learn how artificial intelligence (AI) and account-based marketing (ABM) are rapidly evolving the industry, and gain a much deeper understanding of how to build a successful marketing strategy. Download and read to learn more about the Future of Marketing in EMEA.

Report Snapshot

Topics for research included:

  • Marketing channels used
  • Challenges, priorities and areas for growth
  • Involvement in budget allocation
  • Current usage of software
  • Sources of data
  • Drivers for software and tool purchases