Content amplification sits at the heart of what we do, which means we always know which topics are trending within our communities.
What is a category hub?
Category hubs are interactive pages that contain curated content dedicated to a specific topic. Leveraging our knowledge on what's trending in our communities and the experience of our in-house content specialists, we design and build category hubs on bespoke subjects to help brands target qualified audiences already interested in their content.
This allows brands to:
Position themselves as thought leaders, with full ownership of their hub and its content
Educate their target audiences in a fully immersive, user-friendly platform
Track engagement across every article, report, infographic and video in real-time, via a secure analytics dashboard.
Each category hub is divided into key themes and focuses on the best available content around that topic, with additional features to bring the hub to life.
Our specialist in-house content team works closely with brands to ensure their content will deliver the most value. This includes crafting custom reports and articles around the chosen topic to enhance the category hub experience.
Content is then delivered to the target audience through a sophisticated media plan designed to engage in the most relevant way, whether that is via email, programmatic, social or display advertising.
How does it work?
Are you interested?
If you're interested in learning more about creating a category hub with us, fill out the form below and a member of our team will be in touch.