Commercial Revenue Planning: Understanding drivers of revenue performanceTo increase revenue for your CPG products, first you need to identify its drivers, such as material costs and sales channels. We shine a light on the problem.
If you’re a revenue planning manager at a consumer packaged goods (CPG) company, in normal years, planning and maximizing revenue performance for your set of products is complicated—but not unsolvable. With traditional applications, the flexibility you now need is difficult to consider and calculate for. But the new Anaplan for Commercial Revenue Planning solution offers clarity with seamless access to leading external indicators. Read this blog post on how Anaplan can give you the edge and take the guesswork out of your top-line revenue.
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- How do you revise your revenue plan for success?
- Get a clear view of drivers of revenue performance
- Set controls for “optimize”