Commercial Revenue Planning: Easing omnichannel planning shambles

Getting the right mix of products into the proper channels is only the tip of the iceberg when it comes to competing successfully for consumers’ attention. The more significant challenge is how to meet revenue targets by investing in the appropriate pricing and promotional incentive programs.           Inspired by current cultural adaptations, we have created a new, all-in-one solution. Anaplan for Commercial Revenue Planning connects top-down and bottom-up planning of commercial targets across brands, regions, and channels.