OptiMine
OptiMine is a privacy-forward, agile marketing measurement and optimization company that provides a comprehensive platform for marketing mix modeling, attribution, budget planning, and optimization. Their software enables businesses to combine their goals and budget, allowing them to make data-driven decisions and maximize their return on investment (ROI). OptiMine's platform offers a unified approach to modeling and combines marketing mix models and multi-touch attribution, providing users with valuable campaign insights and actionable marketing intelligence. Marketers, agencies, and businesses that invest in advertising across various channels can benefit from OptiMine's omni-channel marketing measurement platform, OptiMine Insight.
Solution Categories
All-in-One Marketing Platform Software
An all-in-one marketing platform software refers to a comprehensive solution that enables businesses...
Marketing Attribution Software
Marketing attribution software is a tool that helps businesses track and measure the impact of their...