Odyssey Attribution
Odyssey Attribution is a cloud-based marketing attribution solution that offers a range of tools and features to help businesses track and analyze their marketing campaigns. The company specializes in multi-touch attribution, ROI tracking, and customer journey mapping. By integrating with Google Analytics, Odyssey Attribution provides businesses with valuable insights into consumer behavior, allowing them to optimize their marketing efforts and make data-driven decisions. The platform caters to a wide range of industries and is used by marketing professionals, analysts, and businesses of all sizes. With its AI-driven predictive attribution capabilities, Odyssey Attribution helps businesses recover lost conversions and understand the impact of their marketing initiatives.
Solution Categories
Marketing Analytics Software
Marketing analytics software refers to a specialized tool or platform that helps businesses measure,...
Marketing Planning Software
Marketing planning software refers to a digital tool or program designed to assist businesses in cre...
Customer Journey Mapping Tools
Customer journey mapping tools are digital resources that assist businesses in visualizing and under...
Marketing Attribution Software
Marketing attribution software is a tool that helps businesses track and measure the impact of their...