Matomo

Matomo is an open-source analytics platform that offers a privacy-focused alternative to Google Analytics. With its downloadable and customizable software, Matomo empowers businesses to track and analyze data from their web and mobile applications. The platform provides detailed insights on user behavior, traffic sources, conversions, and more, enabling businesses to optimize their online presence and make data-driven decisions. Matomo emphasizes data privacy and gives users full control over their data, ensuring that sensitive information remains secure. From small website owners to large enterprises, Matomo caters to a wide range of users seeking a comprehensive analytics solution while prioritizing user privacy.

https://matomo.org/