How to Find Stock Photos That Aren't Cheesy

It’s frustrating when all you can find is low resolution amateur photos of groups with huge phoney smiles or images that pretend to be action shots but look too unnatural. These are not the messages you want to be sending out to your clients or customers.

It’s commonly thought that good, professional stock photos come with a high price tag, but this is no longer the case. For every poor stock photo you find, there are an equal amount of great photos available right under your nose, and a lot of them are completely free.

What makes a good stock photo?

Considering how important strong imagery is to every piece of marketing content, and how big an impact it can have on user attraction and engagement, it's useful to have some quality guidelines in mind when you're looking for stock photos.

Here are some specific image characteristics that could help to guide and narrow down your search:

A unique angle

One of the most common drawbacks of stock photos - and possibly the key problem you’ll want to avoid in all imagery accompanying your content - is that they come across as clichéd and unoriginal.

You can refine your search for images by looking for those that have something particularly distinctive or unique about them. Elements that immediately jump out at you or grab your attention are likely to have the same effect on other viewers.

"Use a different point of view, different colors, different lighting, different prop or clothing styling, different poses, different crops. Buyers look at the same subjects and themes over and over again, and they get tired of looking at similar photos and want to buy something new and fresh." - Professional photographer Andrey Popov

Consistency with content

It's important that any stock photo you're thinking about using won't feel out of place with the content it's accompanying.

Think about the tone, style and overall message you're trying to convey with this particular asset - whether it's a blog post, a downloadable guide or an email newsletter - and ask if the image matches those aspects.

Visual impact

As obvious as it might sound, it's important to remember that every stock photo you use needs to make an instant visual impression on the viewer.

Whether it's vibrant colors, impressive landscapes, experimental compositions or a combination of objects that wouldn't normally go together, look for something visually arresting and memorable that will instantly capture people's interest.

"The colors should also be part of the concept; sometimes it is better to make them complementary, and sometimes the contrast between the colors can create an atmosphere." - Professional photographer Maglara

A clear message

The strongest images are those that send a clear message in a powerful way. Photos that are too busy or cluttered could be visually overwhelming, or will fail to complement the rest of the content because the primary subject of the shot is unclear.

Furthermore, on a purely practical level, using images with a lot of free space gives you the option to add copy where you feel it's needed.

Authenticity

People who spend a lot of time looking at content online will be extremely good at spotting contrived or untruthful images, such as those that have been obviously staged or composed in an unnatural way.

For example, a shot of a group of models trying to look like they're having a good time on holiday, might come across as fake and artificial to some people, instantly putting them off your content.

Look for photos that carry a level of authenticity and feel real to the viewer.

Why do good stock photos matter?

When you pick up a magazine, a newspaper or any piece of content, you were probably drawn to it because of the image that was used. The photo is the first thing we see, then the headline, then the text and that’s it; you’re hooked.

According to the Massachusetts Institute of Technology, our brains identify photographs much quicker than reading or processing text and we can process a dozen different images in only a fraction of a second. A team of neuroscientists from the institute found that the human brain can process entire images that the eye sees for as little as 13 milliseconds, far faster than the 100 milliseconds suggested by previous studies.

When you consider that content with images get 94% more views then those without, and over half (60%) of consumers are more likely to consider or contact a business when an image shows up in local search results, it becomes clear how much of an impact images can make on your business.

Don’t forget about color either, as Xerox suggests using color on pieces of content can increase consumer readership by 80%.

5 websites for free, non-cheesy stock photos

Quite a lot of stock photography sites are either too expensive or too cheesy. So why pay a ridiculous amount when these 5 websites are offering amazing, non-cheesy stock photos?