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Report Dataiku Power Marketing Attribution with Machine Learning

Power Marketing Attribution with Machine Learning

Marketing attribution is the process of measuring campaign effectiveness by quantifying the influence those campaigns have on a desired outcome (e.g., starting a free trial, making a purchase, etc.).

Marketing attribution has been around for many years, and as the number of available advertising channels continues to shift and expand, so do the strategies employed by teams to leverage those channels. This guidebook offers a deep dive specifically into using machine learning models as opposed to heuristic models for marketing attribution across digital channels.

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Download this guide and gain a thorough understanding of:

  • What it means to use data science for marketing attribution
  • How it can make the difference in scaling efforts to reach customers with more customized targeting (whether in a business-to-consumer or business-to-business enterprise)

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