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Ebook Artificial Intelligence and Customer Analytics

Artificial Intelligence and Customer Analytics

A Guide for Marketers

Over the past 20 years, marketing has become increasingly data driven. One reason for this is the simple fact that the sheer quantity of customer data marketers can access has rapidly increased, especially as more and more commerce, both in the consumer and B2B world, takes place across digital channels.

Report Snap Shot

In this e-book, we will provide an overview of three high-level problems machine learning can address, examples of specific applications of machine learning to improve marketing performance, and some recommendations on how marketing departments must change in order to take advantage of machine learning, particularly when it comes to data management and the marketing tools that support it.

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