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Report Yext 5 Requirements of a Modern Martech Stack

5 Requirements of a Modern Martech Stack

Your martech stack has a much bigger job now than it did even five years ago

Marketing technology accounts for 26% of total marketing budget for most companies. It’s a serious investment. And yet, so often, solutions in companies’ martech stacks stick around without being regularly re-evaluated to ensure they’re still performing in line with the most current marketing goals and priorities.

Report Snap Shot

  • How to clean house and determin what is and isn't performin in the ways that actually matter to your brand
  • How to make sure your stack is ready for today’s realities — and ideally, tomorrow’s too
  • 5 guidelines as a staring point