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Report The Complete Guide to Intent Marketing

The Complete Guide to Intent Marketing

How to pull in customers who are already reaching out

Audience targeting once heavily relied on demographic research. Today, we understand that consumers aren’t defined solely by age or gender. Instead, it’s critical to understand a customer’s real-time mindset based on both their online and offline behavior. This is where Intent Marketing comes into play – as now consumers express their true intent in more places, and more often, than ever before.

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In this paper you will learn:

  • What intent marketing is and why it matters
  • How meeting consumer intent drives revenue
  • How to build your intent marketing strategy