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Retention in Action: Creating Lasting and Lucrative Customer Connections

Retaining customers is no longer optional – it’s business-critical. This guide explores the why and how of customer retention, helping marketers stay ahead of churn and drive loyalty.

Report Snap Shot

  • Insights into the role of retention in long-term brand growth
  • Key churn-prevention tactics marketers need to know
  • Six reasons retention strategies fail – and how to course-correct
  • Case studies from Dyn Media, KFC India, and Tapas