Retention in Action: Creating Lasting and Lucrative Customer Connections
Retaining customers is no longer optional – it’s business-critical. This guide explores the why and how of customer retention, helping marketers stay ahead of churn and drive loyalty.
Report Snap Shot
- Insights into the role of retention in long-term brand growth
- Key churn-prevention tactics marketers need to know
- Six reasons retention strategies fail – and how to course-correct
- Case studies from Dyn Media, KFC India, and Tapas