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Report Inbox Insight An Advanced Guide to B2B Segmentation

An Advanced Guide to B2B Segmentation

Your definitive guide to the very best targeting techniques for 2020

If you're still only using cookie-based intent, you don’t have the full picture... We put all our learnings from running thousands of demand generation campaigns for brands across the world, into one definitive guide.

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Report Snap Shot


  • How-to increase conversion rates through refining your targeting criteria
  • 20 telling stats that shine a light on the future of B2B Decision Making
  • 5 Intent Signals that should rule your segmentation strategy
  • How-to lead your department with a data-driven ABM approach
  • Best practices & actionable tips from global front runners