We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report The Holy Grail of B2B Marketing Segmentation

The Holy Grail of B2B Marketing Segmentation

Your definitive guide to the best B2B segmentation approaches for 2021

51% of senior B2B marketers struggle to obtain the right data to accurately segment their audience. As segmentation forms the foundation for digital marketing success, we explore the top targeting techniques to ensure you’re set with the most effective tactics for engaging with modern B2B buyers. Complete with a handy DMU planner, discover the best tried and tested B2B segmentation approaches in this in-depth guide. How do yours compare?

Report Snap Shot

Discover:

  • How to increase conversion rates through refining your criteria
  • Why 99% of marketers agree that customer relationships are advanced by personalization
  • 25 telling B2B insights that indicate the future of B2B decision making
  • How to build an army of advocates from within your target accounts
  • Why B2B segmentation and ABM go hand in hand, with 88% of senior B2B marketers seeing higher conversions when using ABM

Related Content