The Guide to the Psychology of ReferralThe attraction of refer-a-friend-programmes is not only financial; they tap into a much deeper human need for social recognition and belonging.
This guide considers how psychology has a major impact on your customers' behaviour and their likelihood to refer, or go on to purchase, if they have been referred by a friend.
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- What motivates customers to refer a friend?
- The perfect mix of persuasive ingredients that encourages referral
- Nudge theory
- Constructing a testing matrix considering psychological enablers and barriers