We Value Your Privacy

We use technology such as cookies on our website, and through our partners, to personalize content and ads, provide social media features, and analyse our traffic. To find out more, read our privacy policy and Cookie Policy. Please also see our Terms and Conditions of Use. By accepting these terms you agree to your information being processed by Inbox Insight, its Partners or future partners, that you are over 18, and may receive relevant communications through this website, phone, email and digital marketing. For more information on how we process your data, or to opt out, please read our privacy policy. Our policies and partners are subject to change so please check back regularly to stay up to date with our terms of use and processing.

Accept Terms Settings
x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Mention Me The Guide to the Psychology of Referral

The Guide to the Psychology of Referral

The attraction of refer-a-friend-programmes is not only financial; they tap into a much deeper human need for social recognition and belonging.

This guide considers how psychology has a major impact on your customers' behaviour and their likelihood to refer, or go on to purchase, if they have been referred by a friend.

Report Snap Shot

Highlights include:

  • What motivates customers to refer a friend?
  • The perfect mix of persuasive ingredients that encourages referral
  • Nudge theory
  • Constructing a testing matrix considering psychological enablers and barriers

Related Content