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IFP CONTENT AWARDS 2020 - VOTE NOW!

Report Mention Me The Guide to the Psychology of Referral

The Guide to the Psychology of Referral

The attraction of refer-a-friend-programmes is not only financial; they tap into a much deeper human need for social recognition and belonging.

This guide considers how psychology has a major impact on your customers' behaviour and their likelihood to refer, or go on to purchase, if they have been referred by a friend.

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Highlights include:

  • What motivates customers to refer a friend?
  • The perfect mix of persuasive ingredients that encourages referral
  • Nudge theory
  • Constructing a testing matrix considering psychological enablers and barriers