This is why it’s vital to optimize any digital assets displayed on site. We’ve looked at images previously, now we’re focusing on videos.
Videos are an essential part of the online experience, in particular for ecommerce stores - 93% state that video converts better or the same as other content formats. In another survey by Wyzowl, 86% of marketers said that video increases traffic to their website. They’re a great way to increase visitor trust too, whether in a product or a brand, so it’s vital that they function properly.
With video optimization for webpages, there are a few key areas to focus on:
- The size of the file
- Ensuring it’s the right file type
- Ensuring a webpage is ready for video
SEO Video Optimization is another optimization process that we’ll discuss in another article. To understand how to optimize videos properly for a webpage, please see Website Builder Expert’s new infographic on the subject below, with further tips for live streaming video too:
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Ardziv Simonian
Ardziv Simonian is a content creator at Website Builder Expert. He aims to provide useful content and simplify complex subjects to help readers understand and learn quicker.
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