Do You Really Know Who Is Answering Questions About Your Brand?Over the last decade, we have seen a paradigm shift in online consumer behaviour - and how we search for information.
Whether we’re typing in a search box or speaking aloud to a voice assistant we trust that the search ecosystem will provide a correct, specific answer. But with click-bait and competitive ads taking up more real-estate then ever before can we trust the validity of those answers?Read Report
Report Snap Shot
This paper explores why moving to an answers-ready marketing strategy is critical for brands - to deliver information directly to consumers and take back control of the customer journey online.