x

Please Sign-In to Access this Report

To access other reports on the platform please sign in with your username and password, or register for a free account to get unlimited access and insight customized for you.

Report Do You Really Know Who Is Answering Questions About Your Brand?

Do You Really Know Who Is Answering Questions About Your Brand?

Over the last decade, we have seen a paradigm shift in online consumer behaviour - and how we search for information.

Whether we’re typing in a search box or speaking aloud to a voice assistant we trust that the search ecosystem will provide a correct, specific answer. But with click-bait and competitive ads taking up more real-estate then ever before can we trust the validity of those answers?

Read Report

Report Snap Shot

This paper explores why moving to an answers-ready marketing strategy is critical for brands - to deliver information directly to consumers and take back control of the customer journey online.