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Report Do You Really Know Who Is Answering Questions About Your Brand?

Do You Really Know Who Is Answering Questions About Your Brand?

Over the last decade, we have seen a paradigm shift in online consumer behaviour - and how we search for information.

Whether we’re typing in a search box or speaking aloud to a voice assistant we trust that the search ecosystem will provide a correct, specific answer. But with click-bait and competitive ads taking up more real-estate then ever before can we trust the validity of those answers?

Report Snap Shot

This paper explores why moving to an answers-ready marketing strategy is critical for brands - to deliver information directly to consumers and take back control of the customer journey online.

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