What Is a Knowledge Graph?We are living in a world where consumers are asking more and more questions on their path to purchase and brands need to be prepared.
To answer customer questions and deliver an experience that exceeds expectations, you’ll need to adopt an entirely new computing model - Say hello to the knowledge graph.
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This guide explores:
- What is a knowledge graph?
- Why is a knowledge graph important to my marketing?
- How is a knowledge graph different from the processes I already have in place?