The Customer Journey Starts With a QuestionConsumer search behavior is changing.
The digital world is moving from keywords to questions, and with the rise of search, voice assistants, and chatbots, people now expect direct answers to those questions. With this new shift in the customer journey, there is a need to ensure your brand appears in search results as the answer to your customers’ questions.
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Over the last three years, there has also been an 80% increase in Google searches using the word “best.”