How to Win in the New Era of Search

50% of searches contain 4 or more words with consumers asking increasingly complex questions.

AI-powered services like Google, Alexa, and Siri have set a new, conversational standard for consumer search experiences. Customers can now find exactly what they’re looking for — whether that’s your address, an event, an order, an appointment, a point of contact, a phone number, FAQs, or any other action — with direct answers and calls-to-action. Learn more about how answering questions drives conversions, decreases operational costs, and unlocks new sources of customer insights to accelerate your marketing strategy.

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