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Report Complete Guide to Reputation Management

Complete Guide to Reputation Management

Managing your brand’s reputation, online and offline, ensures that you’re delivering the experience and message you want to send — everywhere.

For brands, reputation means revenue. But in today’s digital world, these interactions are occurring across dozens of touch points and channels, making reputation management a greater challenge — and a greater opportunity — than ever before. This eBook explores the link between customer experience and online reputation, the role of reviews in reputation management, and more — as well as providing actionable tips for crafting a review response strategy that engenders repeat business.

Report Snap Shot

Hick’s Law, posited in 1952 and named for researcher William Edmund Hick, says that the more choices we have, the harder it is to choose.