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Report Complete Guide to Reputation Management

Complete Guide to Reputation Management

Managing your brand’s reputation, online and offline, ensures that you’re delivering the experience and message you want to send — everywhere.

For brands, reputation means revenue. But in today’s digital world, these interactions are occurring across dozens of touch points and channels, making reputation management a greater challenge — and a greater opportunity — than ever before. This eBook explores the link between customer experience and online reputation, the role of reviews in reputation management, and more — as well as providing actionable tips for crafting a review response strategy that engenders repeat business.

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Report Snap Shot

Hick’s Law, posited in 1952 and named for researcher William Edmund Hick, says that the more choices we have, the harder it is to choose.

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