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Attention To Retention: Redefining Customer Engagement Around Micro-Moments

Learn the secret to using brief customer interactions to leverage deeper engagement

What is a "micro-moment"? In a world where it feels like everyone wants or needs our attention, it’s a wonder organizations can ever break through the clutter. Though it might feel impossible to command a consumer’s focus for any length of time, finding shorter bursts are possible, and many times, preferable. That’s the concept behind the micro-moment - it encompasses any brief moment of consumer attention that can be leveraged to deepen engagement with your brand.

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In this whitepaper, you'll learn the skills to capitalize on consumers' attention, and how to ultimately master the micro-moment.

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