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Report Snowplow Anatlyics - How to Work with Data Privacy Restrictions and Still Get High Quality Data

How to Work with Data Privacy Restrictions and Still Get High Quality Data

Remain compliant and continue to collect the behavioral data needed to create a single customer view and improve the customer experience.

Progressive organisations are building data capabilities that will help protect them against future changes to online privacy rules – and allow them to continue delivering a relevant, personalised service to their customers and users. It is important to remain compliant and continue to collect the behavioural data needed to create a single customer view and improve the customer experience. Download this report to understand how increasingly strict data privacy preferences are affecting data collection and web analytics, but still be able to acquire high quality data.

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Report Snap Shot

The unethical overreach by data harvesters such as Facebook and Criteo has resulted in a greater focus on online privacy. Keen to strengthen their credentials as the consumer’s privacy champion, in September 2017 Apple deployed Intelligent Tracking Protection (ITP) as part of the WebKit engine that powers the Safari web browser.