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Category Hub

Digital Analytics

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Insights for Professionals provide free access to the latest thought leadership from global brands. We deliver subscriber value by creating and gathering specialist content for senior professionals.

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Marketing Personalization: Let the Data Do the Work

DATA-DRIVEN PERSONALIZATION

You can execute some really effective email marketing campaigns if you’re collecting – and using – the right customer data.

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Data

e-Spirit 7 Common Personalization Challenges and How to Overcome Them

7 Common Personalization Challenges and How to Overcome Them

Marketers are using personalization to build brand, increase demand, and improve customer acquisition, turning customers into lifelong fans. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of its marketing spend and lift sales by 10% or more. Explore ways you can turn common personalization problems into opportunities.

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Report Snap Shot

This report covers 7 personalization challenges, including:

  • Lacking A Single Source of Customer Truth
  • Personalizing Content Across Channels and Touchpoints
  • Too Many Content Permeations to Keep Pace
  • Translation Cost, Volume and Accuracy
6 Ways Big Data Analytics Can Add More Value to Your Marketing

6 Ways Big Data Analytics Can Add More Value to Your Marketing

Big data in marketing isn’t as scary as you think, and when done right, it can give you an insight into your customers and their needs, making campaigns more effective.
How to Unify Your Marketing Data for Better Results

How to Unify Your Marketing Data for Better Results

Unified marketing data is a powerful tool for businesses that want to develop strong, loyal relationships with their customers.
4 Ways Bad Data is Hurting Your Marketing Efforts

4 Ways Bad Data is Hurting Your Marketing Efforts

Data is an essential part of your marketing efforts, but failing to ensure that your data is of a certain quality can have a detrimental impact on your results and limit ROI.

Data Drives the Digital Experience

While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down to their data journey.

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Metrics & ROI

New research uncovers how today's most successful CMOs partner with CEOs and Boards.

Marketing’s Role in the Boardroom

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Marketing metrics and analytics can be a strategic enabler of trust, greater budget and increased business impact.

The Definitive Guide to Metrics and Analytics

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searchmetrics A Scientific Approach to the Creation of High-Performing Content SEO

SEO Linguistics: A Scientific Approach to the Creation of High-Performing Content SEO

As search algorithms improve their capacity to interpret language, they improve the results that they can show users. Having machines that can understand natural language paves the way for the next dimension of content optimisation. This pushes us deeper into the field of linguistics and how the communication between humans and machines can be improved. This whitepaper explores the similarities and differences between how humans and machines understand text.

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Report Snap Shot

  • Why a fundamental understanding of linguistics is essential for content marketers
  • How content should be created in order to appeal to users and remain relevant for search engines.
How to Find Keywords that Drive SEO Traffic

How to Find Keywords that Drive SEO Traffic

Conducting research to identify the right keywords is an essential step on the journey to SEO success. So how can you boost the chances of your keyword research delivering results?
4 Simple Ways to Boost Low-Performing Pages

4 Simple Ways to Boost Low-Performing Pages

Once you've taken the time to create a page, you want to start seeing results in terms of rankings and traffic. But some pages don't perform - and they never will without a little TLC. Google Search Console helps you identify what needs to be done.
SEO and E-A-T: How to Create Content that Ranks on Google

SEO and E-A-T: How to Create Content that Ranks on Google

When Content Marketing and SEO work in unison, the returns they produce are astronomical.

Your 18 Step Checklist for On-Page SEO

Are you looking to conduct a full SEO audit on your site? Download this checklist to get started.

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