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Marketing Personalization: Let the Data Do the Work


You can execute some really effective email marketing campaigns if you’re collecting – and using – the right customer data.

e-Spirit 7 Common Personalization Challenges and How to Overcome Them

7 Common Personalization Challenges and How to Overcome Them

Marketers are using personalization to build brand, increase demand, and improve customer acquisition, turning customers into lifelong fans. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of its marketing spend and lift sales by 10% or more. Explore ways you can turn common personalization problems into opportunities.

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Report Snap Shot

This report covers 7 personalization challenges, including:

  • Lacking A Single Source of Customer Truth
  • Personalizing Content Across Channels and Touchpoints
  • Too Many Content Permeations to Keep Pace
  • Translation Cost, Volume and Accuracy

Data Drives the Digital Experience

While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down to their data journey.