Marketers are using personalization to build brand, increase demand, and improve customer acquisition, turning customers into lifelong fans. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of its marketing spend and lift sales by 10% or more. Explore ways you can turn common personalization problems into opportunities.
Read ReportThis report covers 7 personalization challenges, including:
While brands collect so much customer data in digital interactions, their primary challenge to creating effective digital experiences comes down to their ability to work with data ― it comes down to their data journey.
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