Marketing Automation
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Data Management
8 Remarkable Benefits of Data Management
Discover how marketing automation and data management benefit organizations.
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Customer Analytics: 5 Reasons Why Free isn't Always the Best Option
Customer analytics capabilities are inextricably linked with a company’s ability to understand customers and provide them with better experiences. This report is aimed at helping companies benchmark their customer analytics maturity, with an analysis of what ‘leaders’ are doing differently to achieve success.
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Based on a global survey of more than 1,800 business professionals, of whom more than 1,000 are based in Europe, the report focuses on 20 attributes that are important for customer analytics maturity, with statistical analysis to determine which are most closely correlated with success.
39% say they cannot turn their data into an actionable insight.
LEARN MOREEven though CDPs have been around since 2014, businesses are still struggling to leverage data.
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Bulk Up Your Business Case for Marketing Automation
And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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- The top challenges of global marketing
- The 3 core benefits of marketing automation
- The business advantages of the Marketo Engagement platform
