The Savvy Marketers Guide to Product Recommendations
We’ve all received those awkward, irrelevant product recommendations online – “people who looked at this refrigerator also looked at this garbage can.” Great!
But with advancements in machine learning, marketers and online merchants can now use data to provide a more personalised and effective shopping experience.
In this guide, discover:
- Why product recommendations are useful
- The types of recommendations available
- Basics of implementing a successful product recommendation strategy