Click, App, Boom: A Super App Explosion

Super apps are huge. Not only in the number of users but also in their ambition. Super apps were adopted rapidly in emerging markets, because they skipped the offline era, bounding straight into 4G and 5G-enabled mobile tech. Everything is accessible with one log-in, without the hassle of passwords, it’s card-free, personal, and seamless. This ebook looks at how the super apps trend that we’ve seen emerge and expand globally, can shine a light on EMEA and US companies intending to create a similar compelling user experience for their customers.