The State of Marketing: Insights for 2019

The marketing landscape is highly competitive and to have any hope of standing out, marketers need to keep up to date with technological advances and trends. Differentiation will play a huge role in determining who succeeds or not, so it’s crucial that businesses take swift action or face being left behind.

Marketing automation is one of the major key trends, with marketers looking to reduce repetitive tasks, improve efficiency and boost productivity. But many are concerned about modernizing their methods.

Brand awareness is another issue faced by marketers, but with interactive content dominating the marketing landscape, what steps should be taken to create engaging content that raises awareness?

Now’s the time for you to think about the trends that could impact your company the most and prioritize the ones which are worth the investment. But how do marketers tackle these trends and challenges in one go?

By fully understanding the current key trends, marketers will be able to plan effectively and incorporate new and exciting strategies into their marketing mix. But when challenges arise, marketers will need to identify them first before revising their strategy to embrace these difficulties and strengthen their position.

Our infographic delivers stats from our latest report about the current state of marketing, allowing marketers to plan with more confidence, focus and purpose.