A considerable portion of marketing is based around analyzing what's done well in the past and how we can use this information for the future. Well, there's nothing stopping us going a bit further back in time to those good old vintage ads.
The social media hashtag Throwback Thursday, or #TBT, is one of the most popular campaigns and has invaded the likes of Instagram, Twitter, Facebook, and other highly trafficked platforms. And it’s not just chance that propelled its existence. The notion of a “throwback” capitalizes on the power of nostalgia, a sentimentality for the past. Nostalgia is a powerful marketing tool that companies use worldwide to link their brand purpose to a marketing campaign that harps on this longing for the past and ultimately influences purchasing decisions.
We can learn how to effectively use nostalgia in marketing by looking to decades-old, vintage advertising campaigns of the past. From Coca-Cola to popular car companies like Honda and Cadillac, each showcases techniques that modern marketers can use to create a successful campaign. Invaluable created this neat infographic that highlights the most effective vintage ad elements and provides a plethora of examples to accompany them. Browse through and get a better understanding of how to infuse vintage elements in your brand identity today.
Author: Emma is a writer for the Invaluable blog, where she strives to constantly inspire creatives. In her spare time, she can be found cuddled up with her two cats or writing her latest creative writing piece.