In order to make your strategy a success, you still need to be following these unwritten rules of email marketing.
In this day and age of modern marketing channels, it might be surprising to you that email marketing is still one effective channel. It still delivers better return of investment for your business. In fact, it’s said that in terms of customer acquisition, it’s 40 times more effective than the mostly used social channels.
To adapt with the modern times, email marketing is being implemented alongside social media strategies. This is to complement each other, especially when your customers are looking for other touch points. This will also be the perfect opportunity to bring them further down the funnel.
It might seem very basic, but you should see to it that you’re using actionable language. Words like “reserve,” “buy,” and “click” will make it clearer for your customers what to do next.
Since you’re all dealing with it online, it’s important to make them see the next step and act on it. If they don’t respond at first try, set up a follow-up plan without coming off too strong and aggressive.
Take a look at this infographic by PureB2B for more unwritten rules of email marketing.
Author: Johanna is a two-decade veteran of the online publishing, B2B demand generation, and technology media markets. She drives the product and data strategies at PureB2B.