Marketing has become an increasingly digital profession, requiring professionals to upskill or face being left behind. So in this modern era, what marketing skills does everyone need to have?
The marketing landscape has changed dramatically over the last several decades. With the advent of the internet and social media, there are so many different ways to catch the attention of crucial target audiences. As it turns out, Generation Z's purchasing power is significant to say the least, influencing as much as $333 billion in annual household spend.
So, how do you appeal to ideal audiences like Gen Z'ers?
You reach them using the 11 most important marketing skills in today's technological environment:
- Content marketing
- Social media
- Search engine
- Video production
- Data analysis
- Operational skills
- User Experience skills
- Basic design skills
To learn more, visit Maryville University’s Online Bachelor’s Degree in Marketing program.
Author: Maryville University aims to bridge the learning gap, make education more accessible, and set a new standard for excellence in student-centered, future-focused learning.