SEO is a constantly evolving space. And the competition for the top slot on Google is fiercer than ever. So how can you make use of this in 2018?
When it comes to change, the digital marketing industry is a welcoming space. Every new technology is a way for marketers and consumers to forge a deeper relationship. And our continuously advancing world offers more than a handful of these opportunities.
Now that we are already halfway through 2018, one begins to wonder how new technology will affect the use of search engine optimization. Is SEO going to make a more significant impact than it did in 2017? Or will there be no change?
These are the questions we took upon ourselves to find answers to and the answers are revealed in the infographic below, put together by the knowledgeable team at seotribunal.com. It includes the growth of SEO since 1994, upcoming trends, the battle between mobile devices and desktops, and the advent of voice search in SEO.
As it turns out, voice search is one of the new technologies that are already affecting SEO. It is projected that, by 2020, 50% of all searches online will be done with the aid of a voice-enabled assistant.
There are even more interesting details in the infographic which sums up 72 of the most important stats, trends, and techniques that you can bet on in the second half of the year.
Let the scrolling begin.
Author: Harsha Kiran is the SEO director of Seotribunal.com, an SEO ratings & reviews portal. Harsha has been involved in search marketing since the mid-2000s. He's a regular writer on topics including SEO and affiliate marketing.