Creating valuable blog content is a top priority for many marketers, but it’s not enough to create something that’s useful, it also needs to nudge potential customers towards converting. To achieve this, your blog post needs these crucial elements.
Publishing a well-written blog post – the kind that’s rich in information and is creatively written – is one thing, but for it to turn into successful content marketing material is a whole other matter.
What is content marketing?
To simply define it, content marketing is about creating and distributing content across various channels and platforms. Your goal as a marketer is to use content to turn website visitors into leads, and leads into customers.
There should also be an effort to create engagement. Are readers commenting on you blog posts? Are they sharing it on their social media accounts? The more audience engagement there is, the more opportunities marketers have to establish a relationship with their target market and increase brand awareness.
These are just some of the factors every article should consist of:
- The headline is catchy
- The content tells a story
- The CTA directs people to take a certain action
An excellent and well-written blog doesn’t just drive more traffic, but boosts the brand reputation and ultimately, your profit and revenue. If you wish to know how to create a high-converting blog page, check out the infographic below.
Author: Jomel Alos is Spiralytics' Online PR Lead and former Content Strategist. When he’s not working, he’s watching TV shows about design like Tiny House Nation, Forged in Fire, and Ellen’s Design Challenge. For more link building and content strategy tips and advice, get in touch with him through Linkedin or Twitter.