Improving your content marketing strategy is a constant ongoing process but there are a wide range of tools out there to help you.
Content marketing is a powerful opportunity for your business. It is a chance to gain a competitive advantage in your industry and alternative suppliers/providers by creating unique, engaging and genuinely helpful content.
However it is not an easy task and involves a lot of hard work. You definitely need an organized plan for it and writing quality content is only half of the job as your outreach and getting people to actually see what you have produced is equally, if not more, important.
Here are 10 tools that will help you improve your blog and outreach.
Google Analytics is one of the best web analytics tools and is absolutely free to use. Website owners can use this tool to track and analyze data, customize reports, review analytics, measure conversion rates, measure the impact of social media and mobile on website traffic and much more. This software will produce a report for your website that includes information about visitors, traffic sources, goals, content and e-commerce. In terms of improving your blog and outreach, Google Analytics will tell you:
- Where your content is lacking
- How can you improve it
- What topics your visitors are searching for
Google Analytics is a free platform to use.
BuzzSumo is a powerful online tool that is used for content discovery and content performance. It can be used to find popular contents by topic, ideas and blog posts that are already performing well. You can use these topics to create a better designed content strategy with more data points. It can also be used to find influencers, analyze top content, and also help with blogger outreach. Most of the top brands, agencies and publishers, such as Yahoo, Hubspot and Wyatt, use BuzzSumo to help improve their content strategy.
You can test BuzzSumo with a 14-day free trial. Plans start from $79 per month.
Traackr is a great influencer marketing tool that manages influencer relationships. It allows users to discover influencers, nurture relationships between influencer and marketer, and demonstrate the impact of these relationship. Traackr helps you manage, validate, measure and scale influencer marketing programs built on relationships.
Plans for Trackr can start from $499 per month dependent on what you need.
Kissmetrics is a tool that can be used to track the movements of individual visitors throughout a website. Kissmetrics offers you a “Timeline View” of visitor activity in a very simple and understandable format. It lets you observe how the behavior of visitors changes over time, and lets you see the most typical and recent referrers, among other stats.
Prices start from $500 per month.
HubSpot is a marketing automation tool with an integrated inbound marketing system. It allows you to create personalized landing pages, emails, web pages and more. It helps you plan and execute a content strategy built for the way modern search engines work. This tool makes it easy to discover and ultimately own the topics that matter to you and your customers. It can suggest topics based on relevance, competition and popularity and then help you organize them to define your influence in search engines. It also helps you to track the ROI of your content strategy.
Hubspot offer a free package with limited capabilities.
Curata is not only a content curation tool but is also a content marketing platform which is designed specifically for B2B marketers. You can use this tool to easily find, organize and share relevant content. If you want to position your brand as an industry thought leader, increase brand visibility, or generate leads, then this is an excellent tool. As a content marketing platform it can drive leads and revenue from your content.
Prices are available upon request.
Content writing can be a challenge. When you write something, you need to take care of various factors like spelling errors, grammatical errors etc. Grammarly helps you to overcome these kind of mistakes by checking your documents, messages, social media posts, blogs etc. are clear, mistake free and impactful. It can fix a number of complex grammatical mistakes, including subject-verb agreement, article use, and modifier placement, to name just a few.
Grammarly offers a free plan but you can upgrade to premium for as little as $11.66 per month.
Seismic is a great sales enablement tool. It delivers you the right content at the right time. Your content will find sales representatives and personalize itself to suit their needs. You can make sure all your content is up to date and relevant to create polished presentations and forecasts. This tool allows you to share files in multiple formats and is accessible on any device.
Prices are available upon request.
Raven Tools is an SEO and analytics tool. It allows you to quickly find and fix technical SEO problems. The tool provides ranking data and reports directly from Google Search Console to report on impressions, CTRs and much more. It can also tell you about your competitor’s intelligence and insights.
They offer a free 14-day trial and plans start from $99 per month.
LinkedIn is a business-focused online network where you can share as much content as you like, providing you with a very effective content strategy. Here you can connect with a number of professionals, share links, and search for connections by company name, industry and skills.
You can try a LinkedIn Premium account free for one month.
Author: Sport Journalism graduate, I am now a content writer at Whoisvisiting.com, whilst also involved in marketing activities including email, social and SEO - I have various experience in sales and marketing environments, working for startup companies and in the PR industry.