Apple now stands as the most successful household name for tech gadgets and their numbers reflect that.
Since launching in 1977, they have reached a staggering figure just short of a trillion dollars. As a company it really has solidified its success in its industry.
With a vision so clear, the Apple marketing core beliefs are ones that any business looking to really hit the big time should ultimately follow. The saying goes “to be the best, you have to learn from the best” and we can't think of anyone better to learn from.
Some campaigns go for the hard sell, some opt entirely for brand awareness and then there are companies like Apple who just love to keep it simple.
The beauty of their core marketing beliefs is that their strategy is effortless. They know the worth of their products and, quite frankly, their catalogue speaks for itself.
If you're ready to switch up your tactics, this infographic by The Website Group looks at 10 of the best marketing lessons you can learn from Apple to help make your business a success.
Author: Michael Spicer is a Director at The Website Group, a UK based Digital Agency specializing in pay monthly business web design, Search Engine Optimisation (SEO) and Social Media Marketing.