Do you think there was any kind of scarcities in social media industry transformations in the previous year? Of course, not.
There were several changes that we came across in customer preferences, various product features, and brand opportunities and prospects. While looking forward to the year 2018, we can definitely expect the social media trends to evolve in the coming months.
For instance, the content format stories which was launched early last year or a few months before that on many social media platforms have now become a smash hit. We can say the same for the Artificial Intelligence lenses and Instagram shopping, which have been instant hits amongst the people. Although it is quite difficult to foresee the changes in the social media landscape and its movement over the course of one year, we can definitely help you to learn which social media trends will be coming up in 2018 to stay ahead of the curve and succeed.
Reports from experts reveal that 80% of global traffic is said to be attributed to video by the year 2020. As it is already noted that 90% of the content shared on various social media platforms is video content, this trend is said to continue and evolve in the year 2018. With the growth of influencer marketing, 94% of the marketers think that recommendations from influencers is one of the best marketing strategies this 2018. Based on the usage of data, check out this infographic created by Filmora to learn the best social media trends that rule the digital media platforms.
Author: Liza Brown is a Web editor from Wondershare Filmora, a team specialized in developing video editing software and providing useful video editing guides and video marketing tips for video creators. You can contact her on Facebook.