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Demand Generation Masterclass: How to Follow Up MQLs

B2B buyers no longer follow a linear path to purchase - and the evolution in the way buyers interact with companies means marketers and sales need to adapt too.

The purpose of lead nurturing communications is to continuously demonstrate your company’s value through a series of optimized value exchanges that guide your leads (and their influencers) towards your desired destination – a sale.

Demand Generation Masterclass: How to Follow Up MQLs

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