7 Steps to a Winning Demand Generation Strategy

Demand generation creates a more unified approach for your sales and marketing teams, shifting away from disjointed campaigns and focusing on a carefully orchestrated set of marketing programs.

Understanding what 'demand generation' is, and how it can benefit your business, is crucial for marketers today. But even when you're aware of the term and benefits, creating your demand generation strategy is an almighty task. This eBook provides 7 key steps to building your demand generation strategy in 2020.