Content for Everyone: How to Build Fluid Experiences for Your Omnichannel Customers

Your customers are always on the go, constantly changing devices and channels. For marketers, this makes personalized experiences a challenge.

And their choices continue to expand — 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. What's more, even as the ways in which customers can connect to brands continues to multiply, so too do customers’ expectations. No matter where they are, your customers expect you to be there too — offering fluid experiences that are consistent and connected across all channels and devices.

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